Search Engine Optimization

Social Media Surfers is a professional Internet marketing consultants and SEO experts stay up to date with the latest algorithm updates, local SEO, behavioral search patterns, link building, social engagement, onsite and offsite optimizations that ensure your company success.

Search Engine Optimization is a process involving creating authoritative content, which is useful to visitors of your site, which positions your web site above the rest as a resource within your industry. Effective pre-site optimization, on site optimization, and off site optimization using techniques that deliver high rankings on search engine result pages, which turn into valuable, converting traffic.

Paid Search – SEM/PPC

Along side an organic campaign is the opportunity to capture additional targeted traffic from paid campaigns. Paid search campaigns include Pay Per Click (PPC), Banner Advertisements (CPM, CPC, CPA), Ad Networks, Social Platform Advertising as well as other avenues to distribute your advertisements. Social Media Surfers SEM/SEO experts can guide your organizations paid search focus toward an end result consisting of more qualified leads, increase in traffic and measurable ROI.

Reputation/Brand Management and Protection

Identified as one of the most important practices your organization should be monitoring and managing daily. Having Social Media Surfers combat negative reviews and can monitor your brand online or individuals is an effective strategy at increasing your brands authority while safeguarding it at the same time.

We can

  • Help you get reviews, and upload your reviews to your business profiles(yelp, google places) so that consumers can learn about what makes your business special!
  • Suppress negative and false items posted by competitors and distasteful consumers that are inaccurate and do not represent what/who your business really is.

What Sets Social Media Surfers Apart?

We learned early on what it takes to be a successful SEO firm and to provide the level of service and support our clients expect. By becoming completely transparent, we have been able to educate your company on our process and how Social Media Surfers can rank better with SEO while educating our clients along the way on Search Engine Optimization.

Keyword Analysis and Pre- Website Optimization – Phase 1

•Keyword Research
•Determining optimal keywords to promote search engine rankings
•Developing strategy for optimal and supplemental keywords
•Analysis of other competitors in the market
•Analysis of competitor backlinks and the authority of those backlinks

On-Site Enhancement – Phase 2

Social Media Surfers will evaluate and provide an extensive on-site enhancement that will dramatically improve the overall “search engine friendliness” of the entire website. The following tasks are key components to the natural search initiative and will be utilized as part of our overall strategy delivered across the entire website:

  Meta Descriptions
  Page Elements Enhancement: H1, H2, Bold/Italic Enhancement
  Image (alt) Tag Enhancement
  File Name Analysis & Development (image and page files)
   SEO Sculpting: Keyword Density and Page Themes
   Front End Site Map Optimization, Analysis and Keyword Enrichment
  Robots.txt/Canonical Link/No ODP/YDIR tag Insertion
  Google Webmaster Tools Analysis and 301 Redirect Analysis
  Site Performance, Compression & HTTP Headers Improvements
  Google Webmaster Tools Meta Tag Errors Corrections Analysis
  Yahoo Site Explorer/Bing Web Master Tools Analysis
  Site Footer Enhancement and Optimization
  Structured Interlinking across the website
  Code Structure Analysis (CSS/JS)

Off-Site Enhancement – Phase 3

Create search engine friendly strategic plan to creating relevant high quality backlinks
Review link building strategy with client
Create social media profiles, blogs, directories, business partners, and other back-linking opportunities
Generation of high quality content which will then be submitted to article directories and press release portals

Project Management

Social Media Surfers will provide you with a dedicated account project manager who will work with you to fully understand your specific campaign and act as your liaison with SMS. This dedicated approach enables your company to work with a team of professionals that fully understand your business and interact with you over the course of your campaign

-Emphasis will be placed on executing Phase 3  successfully, and continuously revisiting goals
-Review of metrics and analytics will be continuously done to show traffic is increasing.
-As keywords reach top rankings, they will be maintained and others will be pushed up simultaneously.
- Schedule performance reviews with client to insure all needs are met.